Nike Woodbury 3D Models

Nike approached my employer about refreshing the look of one of their store. Whilst Taya (an excellent designer in our department) had the pleasure of creating the graphics, I got to play with Cinema4D and give our client a preview of how everything would look.

Pictured here are stills from the 3D modeling process, final renders and in-store photos for comparison.

This entailed coming up with the loose concept for how the basketball chandelier would be structurally assembled (big thanks to Joe in R&D for lighting guidance), modeling some Nike fixtures to scale from spec sheets and basically trying to make the virtual store look as believable as possible.