This model is a case study in being handed a sketch and developing the artwork from there. I modeled the crate and winch and photographed the textures I needed for everything you see with the exception of the combo meal itself.
A close-up of the construction. I like to build my models as accurately as possible in order to avoid construction questions that can quickly be resolved with a picture.
ronically, Wendy's design agency started providing sketched of their flat designs as 3D retail concepts after I sent them a pencil sketch doing the same for their 2D art. Apparently that idea took hold. But I digress.
An exploded view of how the display would assemble
Another example of making models based on co-worker sketches. in this case, Dan DeGraw sketched up some prototype leaselines for use in Wendy's.
Naturally, I started with modeling their fixture. I took measurements and modeled the leaseline to scale. By working in this way, I can test how elements go together virtually before they get to the physical prototyping stage.
Wendy's Display 3D Models
3D models created for Wendy's.
More models will be added as more graphics head to market. :)